Sellers must ship their products to Amazon’s warehouses for receiving, and Amazon’s packing requirements are strict. FBA also handles most customer support functions and the returns process for sellers. Sellers use third-party logistics (or 3PL) to handle the receiving, storing, picking, packing and shipping of their products. What is Fulfillment by Amazon?įulfillment by Amazon is the ecommerce giant’s in-house third-party logistics business. To understand whether the pros and cons of FBA shake out in their favor, ecommerce businesses must assess the scale, profitability and amount of personalization their business model demands. After all, many of them are already selling on the world’s largest ecommerce site, so it makes sense to let Jeff Bezos and his logistics geniuses handle the details. That’s why so many turn to Fulfillment by Amazon (or FBA). That’s a lot for many ecommerce small business owners to choreograph on their own. And if that customer isn’t satisfied, you have to make like Ginger Rogers and do that whole dance backward (high heels optional). Packers box and label the item and put it on a truck.Ĭustomers expect that package to arrive on their doorstep - undamaged - within days, if not hours. The picker locates the ordered item and brings it to the packing station. They issue a packing slip and hand it off to a picker. Someone in a warehouse is notified about the order. The moment a customer clicks the buy button in one part of the world, a delicate dance begins in another.
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